INVESTMENT

Packages as a starting point,
not a cage.

Every project begins with a conversation.
These are your anchors — the discovery call
is where we figure out the rest, together.

We price our work honestly because good websites shouldn't be out of reach — and every business deserves to be heard, regardless of size or industry.

These packages give you a clear sense of investment. The discovery call is where we agree on exactly what your story needs, what's included, and what the final price will be. No surprises. No hidden fees.

Simple, honest pricing.

No hidden fees. No surprises. Just a clear investment in your story.

Limited Offer — First 10 Clients

Starter

Most projects at this level: 3–5 pages

SGD $1,800
SGD $1,200

starting from

one-time

Everything you need to go live — domain, hosting, and design, all in one.

  • ✓ Custom design from a blank canvas — no templates
  • ✓ Mobile-responsive and SEO-ready foundation
  • ✓ Domain and hosting, first year included
  • ✓ Google Search Console setup
  • ✓ 2 revision rounds
  • ✓ Discovery call included, if you need it

2 rounds of revisions included. Additional rounds quoted separately.

Scope agreed on discovery call. Changes beyond agreed scope quoted separately.

Content (copy, images, logos) provided by you. Writing support available as add-on.

30-day post-launch support for bugs and minor fixes.

Not included: ongoing maintenance, SEO campaigns, paid ads, or third-party software fees.

50% deposit to start · 50% balance before launch

Book your discovery call →

Full Brand

Most projects at this level: 6–10 pages

SGD $2,800

starting from

one-time

For businesses ready to own their space online, completely and unmistakably.

  • ✓ Everything in Starter
  • ✓ Larger scope — pages agreed on discovery call
  • ✓ Custom animations and brand system integration
  • ✓ Advanced SEO foundation
  • ✓ 60-day post-launch support
  • ✓ Discovery call included, if you need it

Revisions until happy within agreed scope — not unlimited scope changes.

Scope agreed on discovery call. Significant additions quoted separately.

Content (copy, images, logos) provided by you. Writing support available as add-on.

60-day post-launch support for bugs and minor fixes.

Not included: ongoing maintenance, SEO campaigns, paid ads, or third-party software fees.

50% deposit to start · 50% balance before launch

Book your discovery call →

Redesign

Scope agreed on your discovery call

SGD $900

starting from

one-time

You've outgrown your old site. Let's build something that actually sounds like you.

  • ✓ Honest audit of your existing site
  • ✓ Refresh or full rebuild — decided together
  • ✓ Content migration and SEO signal preservation
  • ✓ Mobile-responsive and SEO-ready foundation
  • ✓ 30-day post-launch support
  • ✓ Discovery call included, if you need it

2 rounds of revisions included. Additional rounds quoted separately.

Scope (refresh vs rebuild) agreed on discovery call. Larger rebuilds may be quoted at a higher tier.

Existing content migrated where possible. New content provided by you.

30-day post-launch support for bugs and minor fixes.

Not included: ongoing maintenance, SEO campaigns, paid ads, or third-party software fees.

50% deposit to start · 50% balance before launch

Book your discovery call →

Every package leads to the same place — a free 30-minute conversation where we figure out exactly what your business needs.

OPTIONAL ADD-ONS

Go further, if you want to.

SEO + AEO OPTIMISATION

Rank on Google. Get cited by AI.

One add-on, two results: stronger search rankings and your business cited by AI tools like Google AI Overviews, ChatGPT, and Perplexity.

  • ✓ Meta title and description optimisation
  • ✓ Heading hierarchy optimisation
  • ✓ Schema markup (Organisation, Service, HowTo)
  • ✓ Image alt text optimisation
  • ✓ Keyword research and placement guidance
  • ✓ FAQPage structured data for AI engine citation
  • ✓ Entity establishment: brand signals for AI knowledge graphs
  • ✓ Citation-ready content so AI assistants can reference your business directly

Timeline: +3–5 days · Pricing upon inquiry

THE ALLY ADD-ON

Post-Launch Maintenance

Our partnership doesn't have to end at launch. We handle the technical heavy lifting while you focus on what you do best.

  • ✓ Technical updates and security patches
  • ✓ Performance monitoring
  • ✓ Search Console monitoring and reporting
  • ✓ Content updates and brand refreshes
  • ✓ Regular backups and site health checks

Customised monthly support plans

FAQ

Questions

Your questions, answered.

Everything you need to know about working with us, answered clearly and honestly.

  • The discovery call is a free 30-minute conversation where we get to know your business, your story, and what you need from your website. There's no obligation to proceed — it's just an honest conversation. From there we put together a clear scope and quote tailored to exactly what your project needs.

  • Before any call, we personally build a Website Discovery Guide around your specific business — based on what you share in the contact form. It's a set of questions built around your business, your story, and what your website needs to do for you. Not a generic questionnaire. You fill it in at your own pace and send it back. It means that by the time we speak, we already understand your business deeply — so the conversation is meaningful, not introductory.

  • Our packages start from SGD $900 for a redesign, SGD $1,200 for a new Starter site, and SGD $2,800 for a Full Brand site. The final price is agreed on your discovery call based on exactly what your project needs — no surprises.

  • Your Starter and Full Brand packages include domain registration (first year) and hosting setup (first year). From year two, renewals are billed directly to you at cost, typically SGD $80–120/yr combined, depending on your domain and provider.

  • From discovery call to launch typically takes 3–6 weeks depending on the complexity of your site and how quickly we can work through feedback together. We'll give you a clear timeline on your discovery call.

  • Not technically. Your site will keep running. But maintenance gives you peace of mind, keeping your site secure, fast, and up-to-date as your business evolves. You can add it anytime, even after launch.

  • Yes. You can add pages, features, or the Ally Add-on at any point after launch. We'll quote any additions based on the scope of work. Think of your website as something that grows with your business.

  • Every site includes a solid SEO foundation — clean code, meta titles and descriptions, heading hierarchy, image alt text, and Google Search Console setup. The SEO + AEO Optimisation add-on takes this further: keyword research, full schema markup, and AEO (Answer Engine Optimisation) with structured data and citation-ready content that gets your business recommended by AI tools like Google AI Overviews, ChatGPT, and Perplexity, not just ranked in traditional search.

  • Yes. Every website we build is handcoded from scratch using pure HTML, CSS, and JavaScript. No page builders, no drag-and-drop templates, no WordPress plugins. That means your site is faster, leaner, and built exactly to your needs, not constrained by what a template allows. You own clean, readable code that any developer can pick up and continue.

WHAT COMES NEXT?

Your story is waiting
to be told.

Fill in a quick form.

Tell us about your business.

We'll take it from there.

Book your free discovery call